eBay reports · open now

§ 01Reseller diagnostic

YOU KNOW WHAT YOU SOLD.
FIND OUT WHAT YOU KEPT.

A verdict, not another dashboard.

Upload your eBay sales report.

See your Keep Rate free.

See specific, data-backed Next Moves for $19.

No store connection
No subscription
No new tracking habit

Run my free Reality Check See a sample Reality Check

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The Reseller Reality Check is free and unlimited. Your Next Moves is $19, one time.

RESELLER REALITY CHECKSAMPLE

Gross Sales: KNOWN$8,412.37
Known Selling Costs: KNOWN$-2,776.08
Net Proceeds: KNOWN$5,636.29

KEEP RATE

67¢per $1 sold

214 transactions · Jan 4 – Mar 30, 2025

STRONG

Denim kept 12.4¢ less per sales dollar than your store average. 31 denim sales analyzed.

We found 8 more findings worth your attention.

ResellerCheckup · sample figures

THE KEEP RATE, IN ONE LINE

$8,412SOLD

$5,636KEPT AFTER SELLING COSTS

67¢KEPT PER $1 SOLD

Sample seller · 214 transactions · Jan 4 – Mar 30, 2025.
Before inventory acquisition cost. Net after selling costs, not profit.

§ 02The problem

Gross sales get the spotlight. What you keep is buried.

It is spread across fees, shipping, promotions, refunds and more than one report. The figures exist.

Reading them as one number, and knowing what to change, is the work.

WHAT TOOK IT	AMOUNT	SHARE OF GROSS
Marketplace fees	$-1,146.83	13.6%
Seller-paid shipping	$-1,006.00	12.0%
Promoted listings	$-412.55	4.9%
Refunds and returns	$-210.70	2.5%
Known Selling Costs	$-2,776.08	33.0%

Sample seller · 214 transactions · Jan 4 – Mar 30, 2025. Bars are drawn relative to the largest cost.
Your own report will say something different, and that is the point.

A reseller's packing table: folded denim and flannel, poly mailers, tape, a scale and scissors.

PLATE 01 · the part you already do

§ 03How sellers track today

Your tools tell you what happened. We tell you what to do next.

Spreadsheets: Help you record the business, line by line, exactly the way you want it.
Trackers: Help you monitor the business month to month, once the data is kept clean.
Marketplace reports: Show what happened on that marketplace, in its own terms.
ResellerCheckup: Tells you what deserves attention, and what to do next.

Recording, monitoring and reporting are all useful. None of them is the checkup.

§ 04How it will work

Export the report you already have

Your eBay transaction report, out of Seller Hub. Three literal steps, about two minutes.

Drop it in

CSV, XLS, XLSX, or rows pasted from a spreadsheet. No account, no store connection, no email.

Reconcile, then read the number

We show you what we counted and ask if it looks right. Then your Keep Rate.

Under four minutes from here to your number, and about two of them are eBay’s export screens.

§ 05Your Next Moves

No generic advice.

Every Move is tied to your own sales data. The Reality Check is free; Your Next Moves is $19, one time.

EVERY MOVE CARRIES: What to do; Why it matters; The supporting numbers; A confidence label; Your immediate next step

If your data supports six Moves, you get six. We will not add four weak ones to reach a number.

Where the data shows a pattern but cannot prove the cause, the Move is a test you can run.

MOVE #1STRONG

Review your denim promotion spend.

WHAT WE FOUND: Denim kept 12.4¢ less per sales dollar than your store average. Promoted listing fees took 6.4% of denim Gross Sales, against 4.9% store-wide.
SUPPORTING DATA: 31 denim sales · $1,905.20 Gross Sales · $121.93 promoted listing fees · 54.6¢ Keep Rate
NEXT STEP: Test a lower promotion rate on part of your denim for 30 days, then compare sales and Keep Rate.
CONFIDENCE: STRONG — based on 31 completed sales.

SAMPLE MOVE · one of your Next Moves

§ 06Why you can believe the numbers

No made-up numbers.

Code does the arithmetic.

Every financial total on your report is computed by deterministic code.

No language model writes your report.

The same code that computes the figures ranks the findings and writes the Moves around them.

Sample sizes are printed.

Every quantitative claim names how many sales it rests on, next to the claim.

We never say true profit.

Cost of Goods is optional and never required, so we say Net Proceeds and Keep Rate.

If the data does not support a conclusion, we say so.

EVERY FIGURE CARRIES ITS LABEL

KNOWN: Read straight from your report.
ESTIMATED: Derived, with the method named.
MISSING: Not in the file you gave us.
INSUFFICIENT DATA: Too few sales to say anything honest.

§ 07 — THE ASK

FIND OUT WHAT YOU KEPT.

ResellerCheckup reads eBay reports first, because one parser that is right beats two that are approximately right.

Run my free Reality Check